Music Video Anyalasis Of Folk Genre

George Ezra - Cassy O'

Cassy O'

I am do An Analyse of George Ezra's Cassy O' as he is a folk-pop artist and by doing an analysis of a folk video in order to see the use of camera angles and the narrative set up that I can reflect into my own music video which is also folk genre.


Budapest





Did You Hear the Rain?  

Genre
The genre of the song is Pop - Folk however it reflects a little punk as well in the music video. This themes mostly match up with the artist as he is a pop-folk singer, with a lot of his songs being very folk based with a pop twist to try and modernise it to make it more appealing to the target audience.

"O" Shapes

The song and video keep to Ezra's iconography having similar lighting set up and the use of him playing guitar throughout.
The video also uses one of Goodwin's - "the frequently reference to the notion of looking", With a scene of George preforming
on a bed while girls form a circle around him and take photos.

Notion Of Looking

Narrative
The concept when creating this narrative was to get as many "O" shaped things in to the video as possible - George Ezra. however it also has this second narrative based around girls and conates that the star of the video is playing a man who has found a girl that his in love with but doesn't realise and mess around with other girls, but when she finds out and leaves him he try's to change to win her back as the lyrics are suggesting though out, However we are never sure we see Cassy.

It has a brief use of Todorov's Equilibrium theory. with the start of the video very calm but some kind of disruption erupts and cause all the girls in the back to start fighting however it is unclear to why.  They're isn't really any realisation or resolution, however this is a stage in the video were they go back to Equilibrium again for a short period of time before returning back to disruption, to end the video with a montage of chaos and shots representing the "O" which is the main theme of the video.


Male Gaze

There aren't really any recognisable characters represented throughout the video, However gender is represented in stereotypical and some not so stereotypical ways. Males gaze theory is used a few times in the video to depict a woman as beautiful and to sexualise the woman. The ways women are not so stereotypically represented is when there fighting as a women is not thought of to act violent how ever they are shown pull hair and wrestling one another. This appears to lead to a number of shots with other girls looking surprised as they create the "O" shape with the mouth which deaconates as the purpose of the non-stereotypically behaviour.


Non-Stereotypical Representation

The music video has a number of locations some only being used for a few seconds of the video but the ones we visit more the once are: The kitchen, The swimming pool, A library, A bedroom and  a few others. Each location is set up with different lighting some high key some low key, with a mix of natural and non natural to give a little juxtaposition between shots to show its moved on.







Camera
The shots throughout the video are used to conates the themes of the shape "O" with various mid-shots and close ups used on objects and people to see the shape emerge from their face or the prop. The Shots are also used to show the artist as a performer as well as promote his face; this is because of the various long shots and mid shots you get off George so you can see him playing his guitar, as well as the many closes ups use to show the audience his face and help him creating a star image as George Ezra is not very known still and his face even less.

Camera tricks are used with the camera in the way that sometimes a shot starts out of focus and is pulled into it on close-ups of George or either George preforming or the girls in the background are not in focuses in order to make you watch a certain parts of the screens in long and mid shots.
 there aren't really a lot of camera angles used in the video with a lot of the shots just head on this is due to the video not wanting to depict people in a certain way in order to outline the "O's" in the video to help self promote it.

The edit for the majority of the song is fast paced for the majority song picking up the pace more for the last chorus as it concludes and puts up a montage of different "O" shaped objects once again reflecting the main concept of the music video that George wanted.

Audience
The audience for this video are young adults, late teens, as the video has some content in it that is not appropriate for a younger audience, for example the used condom and some of the bed scenes at the end as well as a few other bits and pieces that are designed for an adult sense of humour.