Frank Turner - The Next Storm
I am doing a second analysis for a folk video to reinforce my knowledge and make sure I know all of the generic conventions and representations shown in a folk genre music video. I have chosen to do a Frank Turner one as he is our chosen artist and it also gives me a first chance to look at his iconography; to make sure when we make our video for one of his songs it fits in and takes themes from his others.
Genre
The genre of the song is folk/rock and both the sound of the song and video borrows from both. Doing a lot of its performance in a rock way but the narrative shots telling a story like the folk genre does still borrowing a bit from rock with its content though.
The music video keeps to Frank turner's iconography throughout with a dark setting the use of story telling , However the costume side of things are different while he usually wears very casual clothes that fit to the folk genre; the two things you see him in are very dressed up and dressed down to become a boxer.
Narrative
The Narrative of the song switches between a performance in a boxing ring with high key lighting and Frank in a boxing match in low key lighting. Todorov equrliuruim theory is very loosely in the video with it starting with Frank the Protagonist in the video training then as the match starts he appears to be outmatched by his rival and looks like his going lose (disruption and recognition), but as the song picks up he finds the strength to overcome his rival (resolution) and win the match reaching equrliuruim again as they shake hands to end.
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| Oh Brother |
The video represents a few of Goodwin's theory's with the video showing stereotypical band playing in the back and Frank dancing around "performing" the song for his fans getting really into it.
The video also represents Franks iconography with represented themes that are seen in videos like "Oh Brother" and "Losing Days"
The characters represented in the video are a hero or the protagonist and a rival the antagonist with it only shown frank as the hero because the lyrics and performance shots conotate to him trying to overcome an obstacle and be ready for "the next storm" to come his way.
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| Performance |
The music video has used two locations, or one location with different time and lighting. both locations are a boxing ring one in low key lighting at the time of the fight set up to look dark and gritty and give set a serious more action movie mood.
The second is the ring again but this time with high key lighting at the time of the performance this has fans dancing and watching as Frank and his back up band play the song to them. They have used the two variations of the location to create juxtaposition between the performance that just shows the song being enjoyed and the match that shows it has a not so obvious meaning to it conetateing but not obviously to show its about overcoming and being prepared to tackle everything live throws at you.
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| Boxing match |
Camera
There are a combination of different camera shots used in the video. It contains a lot of close ups usually on the artist face to either promote his face or to show how his feeling in the narrative to add to the message the artist wants to express in this video. long shots and mid shots are used to establish the location and set up the scene. with mid-shots also used to tell a lot of the narrative allowing us tyo see what's happing in the boxing match.
The edit has quite a slowed pace with quite a bit of time on each shot before cutting. it speeds up towards the end of the song. The edit is slow because the majority of the song is focusing on performance mostly so its not important to move on quick as it isn't trying to tell to much of a story, with the narrative shots included in the video to make it a little bit more interesting to watch.
Audience
The audience for this video is young adults late teens. this is because the music is very folk based and the video is mostly performance so would attract this age as they go to lots of concerts.
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