Throughout creating everything we have constantly got feedback on all three of our products, on every rough cut to make sure, it was right for the audience. the earliest feedback we got was from the questionaries' at the start of our research this is ultimately what shaped the narrative and look of our video, due to us learning what our audience want to see in the video: like performance from the artist, and connotations to the country as they felt that represented folk.
While completing the ancillary task the constant feedback from our audience allowed the product to evolve, combined with the research into other mad ads, and digipacks this allowed us to design to what the audience wanted.
After each rough cut we also got feedback so we could work out where to take it next this has helped to make our narrative clear, as well as get better shots fixing mise en scene and dodgy angles. this meant that our final cut lived up to our audience wants.
We got a person from our target audience to give us final feedback here's what they said:
"I really like the storyline and the flashbacks with the vintage - looking effects over the top, gave the song a really nice story and made me all emotional and made me think of the past and what the next years are going be like for myself. it really cleavely shows how everything changes but the thing that stays the constant is the memories you make".
This shows that we were successful in creating the product for our audience and met all the criteria we set to meet.
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