In the music video we have used a number of different convents mostly from Goodwin's 7 but also you could argue we look at equilibrium as well.
We demonstrate certain genre characteristics such as use of guitar and performance with guitar, and the use of special effects to set the mood and tone of the video. other examples of this being done is George Ezra - Blame it on me, and Tracy chapman's - fast car both songs from the genre. it also has a direct link to the lyrics either representing directly illustrating the words or other times more conetates the themes.
We have tried to keep to the artist iconography keeping to themes we saw across other videos of his we looked at but also have put our own take on it to make the actor we used look more at home and like his style.
Intertextual references look more at pre-existing music videos with little nods to things like, one direction story of my life with the use of pictures, and George Ezra listen to the man with a propionate use of a guitar in shot.
The equilibrium theory is represented in the way that our narrative starts with one and then hits a distruption and recognition with the discovery of an old polaroid picture as the protagonist holds on to it as if its a forgotten memory that haunts him we then see the reseloiution as he receives an old letter from his mum tell him to hold on to the memories but also let go of the past as time moves on and what comes next and in the now is important this is when he sends the picture to his old friend as a way to reconnect and were left at a stage of eqrlierium again for the artist but unknown of if they do reconnect after the video ends.
Overall I think that we did a good job at expressing a suitable narrative to our song in a way that still fits into the genre well. And as folk music is very small on music videos set a new way of showing what the songs mean as folks origins intended too with a telling of a story.
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