Music video Audience

All music videos have an audience that they are aiming for, this usually depends on the artist and style of music. as each artist has there own individual demographic they will appeal to and therefore cater to more in their video.

A common misconception people make is that all pop music videos are generally aimed at teenagers although this isn't strictly the case.
An example of this is Michael Jackson earth song which is pop however the video is used to show the planet dying and people falling to there knees, which is designed to send a message to everyone about saving the planet, and not to glamorise the artist for teenagers by making them act or do something that they are seen to do.

In comparison to this there is Katy Perry's Roar which is of her in a jungle facing her fears and mirroring the lyrics with narrative. this video is designed to be more fun and appeal to a teenage audience as that is where the majority of her fan base is due to what she likes to include in her videos.



as a whole music videos arnt really aimed at one audience in particular as the entire purpose is to be promotional video to show of the artist, and showcase the songs so that people buy the album, this means that they are meant to appeal to the biggest audience possible, however certain videos will appeal to a very particular audience just because of how it is.

Sometimes a music video can be used to promote something else (synergy) as well as the song. an example of this is Wiz Khalifa - See You Again ft. Charlie Puth, which was also used as part of fast and furious 7 soundtrack, this was used to promote the film as well as tribute to Paul Walker  an actor associated with the franchise who died in an accident before the film was complete, as a proper send off. Due to this both the song and film did very well as people listened to it to as tribute and everyone was talking about it.