The table is of three brief analysis of these 3 music videos, which looks at their genre, shots, editing, narrative, setting and representation.
From doing this activity I have learnt that different genres of music or different artist will incorporate different conventions into there videos. For example male pop singers will incorporate a lot of humour with Olly Murs even being a bit cheeky and flirty, as he knows a lot of his fans are girls while, lunch money Lewis just has a lot of fun with his video as he wanted to create a song everyone could enjoy. Female artist are different again including a lot more close ups and "Glamor" shots where the artist in this case Taylor Swift is made out to be beautiful and desirable, with a video more based on her than a full narrative with it as simple as boy meets girl, girl falls for boy only going against the normal conventions with boy married to someone else.
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