Rihanna's digipack has a very simplistic design featuring her face in the centre to promote her image as a star to her target audience. the pack unfolds to hold two CDs that are designed to look like roses, and the pack contains a picture of Rihanna laying on a bed of red roses to conatate love.
The design has themes of red throughout with her lips and hair coloured to match the roses and really stand out on the shelf amongst others in shops to make sure her album is the one that's picked up.
there is little use of text on the case with it on the front for the name of the artist and album but no where else in white and in a basic font with the entire words written in capitals which conatates her importance's . however it is a difficult to see over the red and over colours used.
Doing this will help when it comes to designing my own as it gives me an idea of what works in a digipak, like the use of a continuous theme in colours and imagery. And typography used to make sure it stands out.
This will help me when it comes to creating my own digipack as it has shown me how to set a clear theme across the pack which helps to self promote the song, as well as what not to do with text in particular as on this didgipack it is not readable and although Rihanna's face sells the album as everyone knows who she is we wont have this with whoever we chose so the name and title needs to be big, in order to start promoting a star image.
No comments:
Post a Comment