Final cut

The final cut has been burnt to a DVD version due to upload errors

Evaluation Question 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3 - What have you learned from your audience feedback?

Throughout creating everything we have constantly got feedback on all three of our products, on every rough cut to make sure, it was right for the audience. the earliest feedback we got was from the questionaries' at the start of our research this is ultimately what shaped the narrative and look of our video, due to us learning what our audience want to see in the video: like performance from the artist, and connotations to the country as they felt that represented folk.
While completing the ancillary task the constant feedback from our audience allowed the product to evolve, combined with the research into other mad ads, and digipacks this allowed us to design to what the audience wanted.

After each rough cut we also got feedback so we could work out where to take it next this has helped to make our narrative clear, as well as get better shots fixing mise en scene and dodgy angles. this meant that our final cut lived up to our audience wants.

We got a person from our target audience to give us final feedback here's what they said:
"I really like the storyline and the flashbacks with the vintage - looking effects over the top, gave the song a really nice story and made me all emotional and made me think of the past and what the next years are going be like for myself. it really cleavely shows how everything changes but the thing that stays the constant is the memories you make".

This shows that we were successful in creating the product for our audience and met all the criteria we set to meet.

 

Evaluation Question 2 - How effective is the combination of the main product and ancillary tasks?

The Main Product and the ancillary task's are all linked together through the theme of polaroid pictures taken directly from the lyrics of our song and the narrative we created for it. they also reuse the same colours and the photos used are scenes in the actual video to create continuity between them.

The Magazine ad connects to the digipack as they both heavily feature the artist in both performance and narrative shots. as well as using polaroid pictures for framing.They work together as there is a clear continuation between the two so show they are apart of advertising for the same product.

The video connects nicely to them both as well with shared shots, due to us doing the photo shoot the same day as the main shoots so we could set it up in the ways the take went. the digipack uses lots of mid-shots and close-ups of our artist as we wanted to use his image to promote our album as the narrative of the video is focused around him like our audience wanted in our early research. The shots used of our artist is also balanced between the two shirts we used to shot with like in the video, with about the same amount of shots in each shirt.

The Video connects to the mag ad in similar ways, with the ad showing off more of the theme of the video with less images of the artist as well as showing the genre themes of folk with the use of the close up of the guitar.

The Magazine also uses a location shot from the end of the video directly showing the end of the journey of the artist at the end of the video without showing how the narrative wraps up.

Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

            

In the music video we have used a number of different convents mostly from Goodwin's 7 but also you could argue we look at equilibrium as well.

We demonstrate certain genre characteristics such as use of guitar and performance with guitar, and the use of special effects to set the mood and tone of the video. other examples of this being done is George Ezra - Blame it on me, and Tracy chapman's - fast car both songs from the genre. it also has a direct link to the lyrics either representing directly illustrating the words or other times more conetates the themes.

We have tried to keep to the artist iconography keeping to themes we saw across other videos of his we looked at but also have put our own take on it to make the actor we used look more at home and like his style.

Intertextual references look more at pre-existing music videos with little nods to things like, one direction story of my life with the use of pictures, and George Ezra listen to the man with a propionate use of a guitar in shot.

The equilibrium theory is represented in the way that our narrative starts with one and then hits a distruption  and recognition with the discovery of an old polaroid picture as the protagonist holds on to it as if its a forgotten memory that haunts him we then see the reseloiution as he receives an old letter from his mum tell him to hold on to the memories but also let go of the past as time moves on and what comes next and in the now is important this is when he sends the picture to his old friend as a way to reconnect and were left at a stage of eqrlierium again for the artist but unknown of if they do reconnect after the video ends.

Overall I think that we did a good job at expressing a suitable narrative to our song in a way that still fits into the genre well. And as folk music is very small on music videos set a new way of showing what the songs mean as folks origins intended too with a telling of a story.

 

 

 

Didgipak In Depth Analysis

I am doing a analysis of a Michael Jackson digipack as I was struggling to find one for the folk genre and his one is really good with lots going on in it.

The main bulk of the pack is a solid gold colour with this repeated on three panels as well as on the disks. the other colour is this shiny looking night sky effect that is a repeated theme throughout the digipack. The sky effect is used to create a silhouette of Jackson on one panel and to make up his costume on another. It is used to signify freedom amongst the stars to connect it to the title Xscape which means escape.

Close ups of Jacksons face have been used on the pack 3 times, First on the cover again on the inside and once more on a pull out poster. it has been used so many times as Jackson is a world famous artist who has created such an image for him self that his face now sells himself.

The Typography used is very out there again connecting back to the themes of escaping to the stars like the themes and title coneate throughout the rest of the pack. The same font is used on the back for the list of songs however this makes it very difficult to read as the font size is to small.

I have analysed a didgipack so I can see what works where stuff goes and how to set up a theme. It will help me when it comes to designing my own as it gives me an idea of a layout as well as shows how to connect every thing back to the theme.

Initial ideas for magazine ad

This is my first initial mock up for the magazine advert i have tried to keep it simple with the art based of one of my didgipack designs, showing the artist with the background relevant to the album name. I have tried to use text fonts that are appropriate to the song and the colours I used are to make sure it can be seen.

My second mock design is again biased on the musicians face, however this time its set up so the ad is a polaroid picture. The Text font I used on this one is clear bold and stands out a lot better than my first design however I do feel the ad as a whole lacks colour and in the real thing I don't think I will use the effect I have.

Design two is the design I will focus on the most when I put it on to the group blog. but I will also use ideas from my other design as well as merging it with others from my group. The reason we have practiced making magazine ads is because it will help to come up with a plan for pictures we will need to take as well as practise putting it together when it comes to creating our own.